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Published: Sept. 15, 2020 at 7: 19 a.m. ET

Amazon.com Inc.
AMZN,
+0.92%
said Tuesday that it is launching Luxurious Shops, a shopping journey serious about high-conclude fashion and charm brands. Obtainable within the Amazon app by invitation-most effective to U.S. High contributors, Luxurious Shops will roll out with Oscar De La Renta, that includes the pre-fall and fall/winter collections. Other brands might per chance be half of within the arriving weeks. “With collections sold precise a long way from the taking part brands as a ‘store within a store’ journey, brands independently make choices relating to their stock, option, and pricing – and Amazon affords the merchandising tools for brands to invent and personalize allege material in every of their irregular impress voices,” the e-commerce big said in an announcement. In addition to clothes and accessories, the launch will encompass video allege material starring model and actress Cara Delevingne. The platform will moreover provide expertise like “Seek 360,” an interactive characteristic available on fetch out garments that might per chance enable shoppers to undercover agent at items in greater detail. Amazon stock has soared 68% for the one year to this level whereas the S&P 500 index
SPX,
+0.78%
has won 4.7% for the duration.

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