It used to be a unstable album that grew to change true into a world sensation.
Abet in 2013, Marc Anthony launched 3.0, his first salsa album in a decade, a unstable release at a time when tropical song had already begun to wane in the face of reggaeton.
The threat has paid off, handsomely.
This week, 3.0 grew to change into the main ever salsa album in historical previous to be licensed “Diamante,” the RIAA’s perfect certification for a Latin album, for shipments of over 600,000 copies in the U.S. on my own.
It’s splendid the most up-to-date accomplishment for an album that, in 2013, grew to change into the tip-promoting release of the year, per Nielsen SoundScan. The set of abode used to be propelled by the hit single “Vivir Mi Vida,” which spent 18 weeks at No. 1 on the Sizzling Latin Songs chart, changing into the main tropical single in a decade to high the chart (and with out the attend of remixes) and the longest-running No. 1 tropical song in the historical previous of the chart.
“It’s a good honor for us at Sony Tune Latin to work with Marc,” mentioned Sony Tune Latin Iberia Chairman and CEO Afo Verde, who gave Marc Anthony his RIAA Diamante plaque in a virtual ceremony. “He continues to spoil records time and time again and creates new ones all on his possess. His song is eternally. He’s confirmed that his recordings, from birth and even five, 10, 20 years later, are eternal and would possibly be sung by everyone for a lifetime.”
“The advent of this new success on this particular time is genuinely heavenly and intriguing for me,” mentioned Marc Anthony. “3.0 used to be an album that I regarded as unstable on the time of its release. The Latin song industry used to be starting up to shift and the key consideration used to be going to diversified genres. The album used to be embraced by everyone in this sort of extremely efficient methodology. That response gave a boost of reassurance in my profession and my instincts as a song creator.”
3.0, produced by Sergio George, also led to Marc Anthony’s longest ever tour. Whereas your total album is a gem, with good hits admire “Flor Pálida” and “Cambio de Piel,” the sport changer used to be Vivir,” a remake of Algerian singer Khaled’s “C’est la Vie” co-written by hit-maker Crimson One, a correct buddy of Marc Anthony’s. The observe and its lifestyles-affirming message of joy in the face of adversity struck a collective chord, shooting to No. 1 in on the least 10 worldwide locations.
“It grew to change into my battle narrate,” Anthony urged Billboard now now not too prolonged ago. “ what? Life is going to happen, no resolve on to narrate about it. Veritably there’s a drought, so a wet day is now now not always a shitty exclaim. It’s good taking a gaze on the certain of the entire lot. Because s–t occurs it doesn’t imply it’s the discontinue of the world.”
Anthony is currently working on new song.